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WHY RESPONSIVE DESIGN?

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”
Jeffrey Veen

DO YOU NEED A RESPONSIVE WEBSITE?

Let’s explain what we mean; a responsive web design ‘responds to its environment’ by figuring out what resolution of device (like a smartphone, or a tablet or the desktop) it’s being served on and adjusts accordingly. The same content is presented, but in a much better format.

If a website is built only for the desktop and then accessed by a mobile device it shrinks and fits into the screen. We’re all familiar with tiny looking sites on a phone. If a site is more than a couple of years old the chances are it’s desktop focused, there’s no scaling in content that comes from responsiveness.

Browsing a site like that on a smartphone takes a lot of time, zooming in and zooming out to find relevant information, which can be really frustrating. Responsive design presents the information on a site in an easily readable form whatever device is used to access it.

The fact is that responsive web design costs more… than doing nothing! You could just have a site designed the old fashioned way, and ignore the multitude of web-enabled devices accessing the web now and in the future. But this is 2017. Every website should now be completely mobile optimised.

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